A number of post-Covid business confidence schemes have recently launched to help small companies instil confidence in customers . These include Visit England’s Good to Go and the AA’s Covid Confident Scheme, designed for the hospitality industry.

Business owners’ number one priority is to ensure their customers feel comfortable. People generally want to be law-abiding, and they get upset when others aren’t. So, what could a company do to make people comfortable?

• Communication is the key – if your company has overhauled its cleaning processes, then tell your customers about your new procedures.
• Have you changed the layout of a shop to assist with social distancing or created a one-to-one service if your business requires closer contact?
• Even if you aren’t a digitally based business, it’s time to get your digital presence up-to-date.  Ensure customers know you are open by keeping social media channels populated and Google My Business includes some recent reviews.
• Be quick to adapt and tell your customers how your business has changed. Ask for feedback and reviews so you can adjust your offering.

AIMS Accountants know that these are things that small business owners are thinking about at the moment and that’s why we focus on the numbers so you don’t have to.

For further information, please contact your local AIMS accountant