The Importance of a Marketing Strategy

If you think that marketing consists of popping up a sign and listing your businesses in the Yellow pages then you’re wrong. That is how businesses used to market in 2001. 12 years on and it’s a completely different kettle of fish. Now businesses have to think about the complete marketing mix to implement a focused marketing strategy.

According to research it takes (on average) 7 points of contact with a potential customer to make a sale, ranging from a referral, an advert on the internet, a mention on Social Media to receiving a marketing email.

But strategy is not the only thing you need. A good idea without a marketing strategy is just an idea relying on luck. A good marketing strategy without luck is also not enough. So you need to combine both and the harder you market the luckier you will become.

If you like the way we think – you will like the way we work.

AIMS Accountants for Business are the largest independent association of professionally qualified accountants in the UK specialising in accountancy for small, local and independent businesses. AIMS are no ordinary accountants and we are more than just number crunchers! Find your local AIMS Accountant.